Pescebright
Project
Pescebright Branding
Challenge
Define a business, its target audience, and its positioning strategy based on the word Pesce (Italian for Fish). Create Rings of Association to aid in the concept for the design of an image mark and logotype. For your company, create a logo, stationery system, and various design applications.
Solution
From exploration into the word Pesce, I associated the word with the luminescent quality of some fish. This inspired the concept of a night light company for children. The image mark was created first to encompass the glowing quality to reference the brands products as well as a friendly look and feel for children. Three characters were created to be used throughout the brand, implemented on the stationary, and further applications.